The Brief

To create a exciting and fun campaign that focused on promoting make promotional content for their new Rising Stuffed Crust pizza.

Traction Talent

Layman Gaming
Lift Your Game
Skillup

Content

20+ Pieces of content created

Launched

June 2019

The live element of such an activation, coupled with the ability to communicate with your viewers in real time, made for an incredibly engaging event

In June of 2019, we teamed up with Papa Giuseppi’s to make promotional content for their new Rising Stuffed Crust pizza that was broadcast live on Twitch; a streaming platform that is a gateway for 1.8 million viewers who love gaming and entertainment!

We worked with the incredibly talented ‘Lift Your Game’, ‘Laymen Gaming’ and ‘Skill Up’ to provide a “Freezer. Oven. Mouth” challenge with the game of choice being Apex Legends; a battle royale genre game where your team must be the last ones standing to be victorious! Pizza’s were prepared LIVE in studio to hundreds of viewers from the comfort of their homes. The live element of such an activation, coupled with the ability to communicate with your viewers in real time, made for an incredibly engaging event.