The Brief

Hayu has a great collection of streaming shows such as Alright Hey’s favourites – which are the ones he focused on in promotion. It’s great to talk about something that is natural with your audience and connect with them at a personal level.

Traction Talent

Alright Hey!
Ashton Wood

Content

12+ pieces of content
created

Launched

October 2018 – February of 2019

In Partnership With 

Playmaker Digital

IGTV Views

9021

Youtube Views

2609

Instagram Likes

2372

We absolutely loved working on this campaign as it was totally authentic and heaps of fun! Alright Hey! And Ashton both really love reality TV and were able to show this to his engaged audience through the collaboration with Hayu streaming.

Some of our favourite creators Alright Hey! And Ashton Wood recently teamed up with Hayu to promote a few of his favourite shows. We absolutely loved working on this campaign as it was totally authentic and heaps of fun! Alright Hey! And Ashton both really love reality TV and were able to show this to his engaged audience through the collaboration with Hayu streaming.

Hayu has a great collection of streaming shows such as Alright Hey’s favourites – Real Housewives or Vanderpump Rules which are the ones he focused on in promotion. It’s great to talk about something that is natural with your audience and connect with them at a personal level.

This campaign extended to youtube which you can check out below with Alright Hey!’s hilarious skit.

Ashton’s work focused mostly on stories which gives the audience a great opportunity to have a 1on1 chat with her about the show in her dm’s.

Matt’s campaign for HAYU further extended to working on the latest season of Keeping Up With the Kardashians posting an episode review on his instagram for the first 2 episodes. It’s great to collaborate consistently with a brand as it shows the genuine relationship that is formed between talent and product.